A Challenging Year, and the Beginning of a Commitment
Building Trust Step by Step Through Performance
2010 was a defining year for the global equipment industry. Emerging from the financial crisis of 2008-2009, we took our first firm steps, with the conviction that equipment tools should be durable, stable in performance, and earn trust through real-world field results.
12010 Industry Overview
The recovery from the 2008-2009 financial crisis put immense pressure on the industry to increase efficiency while reducing costs.
Fixed-cutter technologies (such as PDC bits) were gaining wide acceptance, but faced challenges in quality and consistency in practical applications.
2Understanding the Market — Before Selling Products
- •Increased bit wear in abrasive formations
- •Inconsistent quality between suppliers
- •Limited technical support after delivery
We chose not to be just a supplier, but to become problem solvers. We listened carefully to drilling engineers, contractors, and distributors. Their feedback shaped our early designs—from cutter layout and hydraulic optimization to bit body material selection and quality control standards.
3Our Products — Built for Real Drilling Conditions
We focus on manufacturing high-performance PDC bits and drilling tools, relying not just on lab data but on field results. From oil & gas drilling, water wells, to mining and geothermal applications, our products are designed to help customers drill with confidence, even in complex geological conditions.
Consistent performance across various formations
Higher ROP and controlled torque
Every bit meets the same high quality standards.
Remote Area Project
A small drilling contractor operating in a remote location faced repeated bit failures and rising operational costs, threatening project completion.
We worked closely with their drilling data, adjusted cutter placement and blade profile, and recommended operating parameters based on formation characteristics.
- ✓The bit completed the planned section in a single run.
- ✓Drilling time was significantly reduced.
- ✓Cost overruns were brought under control.
“That run helped us complete the project and kept the crew working.”
4Growing with Responsibility
As the industry continued to evolve beyond 2010, we grew alongside it. Every improvement stemmed from one core belief: Our success depends on our customers’ success in the field.
More Than Just a Manufacturer
Today, we are proud to serve customers across many regions and industries. But our philosophy has remained unchanged since 2010.
The challenges faced by drilling professionals in demanding environments.
Long-term partnerships over short-term transactions.
Trust is built underground—one meter, one run at a time.
We don’t just manufacture drill bits;
we support projects, improve livelihoods, and enable progress.